GD
Good Doctor Technology
Internal — Confidential
Elfie
Partnership
Recommendation to Proceed
Prepared by Dieter Werwath  ·  March 2026
For: Danu  ·  Julian
01 — Context

Three Years of Promised PHM

Why this moment, and why Elfie.

  • GD has committed to a PHM offering to insurers and corporates for 3+ years
  • Ocha has a warm pipeline of inbound partners actively asking for this today
  • The AXA story: we ran a PoC, they loved it — then built it themselves. We lost the data, the visibility, and the revenue.

Elfie closes this gap. Immediately. Without building anything.

3
yrs
Commitment without delivery
02 — Proposal

What We're Proposing

Two parallel tracks. One decision today.

Collaboration 1
Elfie Basic
Quick Win
  • Referral commission scheme
  • Zero dev required
  • Revenue from day one
Approve Now
Collaboration 2
Elfie Works
The Big Play
  • Co-branded PHM platform
  • Bundled into Capitation
  • IDR 20B GMV opportunity
Approve Pilot
03 — Collaboration 1

Elfie Basic

Performance-based distribution. No integration. No dev work.

Action GDT Earns
App Install IDR 2,500
Registration IDR 7,500
Activation IDR 5,000
Total per user IDR 15,000
✓ Clicks not paid — GDT earns on verified actions only
→ Roll out to ALL GD partner populations from day one — not AXA-specific
04 — Collaboration 2

Elfie Works

The PHM play GD has been promising for three years.

Current Gold Capitation
IDR 300,000
New Premium Tier
IDR 500,000
GDT pays Elfie ~$2/month per active user only
GDT collects + IDR 500,000
Elfie Basic referral + IDR 15,000
Paid to Elfie (active users) − IDR 384,000
Net per active life = IDR 131,000
Before clinical revenue contribution
On 100,000 lives
Additional GMV opportunity
IDR 20 billion
05 — Strategy

GDT at the Centre of Every Step

Step 01
🔬
TEST
Elfie Works health assessment · Risk stratification · Health scores
Elfie
Step 02
📊
DIAGNOSE
Benchmarks members · Surfaces conditions · Flags who needs intervention
Elfie
Step 03
💊
TREAT
GP consults · Specialist referrals · Chronic meds · Pharmacy
GDT Delivers
Step 04
🔄
REPEAT
Ongoing monitoring · Re-engagement · Outcome tracking
Both
This is not a new idea. This is the product GDT was trying to build three years ago — delivered through Elfie.
06 — Opportunity

Monetising What We Already Built

The client portal is currently a free utilisation dashboard. Elfie Works changes that.

Today
  • Claims data
  • Consult volumes
  • Spend summary
Reactive · Free · Limited
→
With Elfie Works
  • Health scores & risk profiles
  • Population engagement data
  • AI-driven recommendations
  • Condition prevalence mapping
Proactive · Valuable · Chargeable

This is the path to monetising the portal — from a free reporting tool to a population intelligence platform partners pay for.

07 — Technical

What Julian Needs to Know

Task Owner Effort
Elfie Basic rollout GDT Zero dev. Referral link only.
Elfie Works co-brand Elfie Hours. Logo → same-day.
GD Capi tier update GDT Pricing change only.
API integration (clinical loop) GDT + Elfie Phase 2 — not required for launch.

No platform migration. No API build. No operational risk. We stay in control of the client relationship.

For context: building a comparable PHM platform in-house = 12–18 months + ongoing maintenance. Elfie is live, battle-tested, and GD-branded within hours.

08 — Decision

Three Decisions

1
Approve Elfie Basic rollout
No approvals beyond this brief. Zero integration. Immediate revenue.
Approve Now
2
Approve Elfie Works pilot
One insurer or corporate from Ocha's warm pipeline. 60–90 day test. Defined success metrics.
Pilot
3
Book alignment call with Grace
Confirm commercial terms, co-branding, and pilot timeline before her May Asia visit.
Schedule
Contacts
siska@elfie.co grace@elfie.co Initiated by Siska Tamba
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