Options under consideration — Dee to confirm preferred name:
| Option | Notes |
|---|---|
| Good Doctor Health | Cleaner, GD-owned positioning |
| Good Doctor x Elfie | Transparent partnership, Elfie visible |
Primary: GD hex code to confirm — working reference ~#E8472A (orange/coral family). Full palette from brand guidelines preferred.
Action item: Dee to send GD logo (PNG, high-res, transparent background)
The full ElfieWorks dashboard is built for sophisticated HR/benefits teams. Our Indonesian corporate clients — typically HR managers or group insurance buyers — will be seeing this for the first time. Goal: show value quickly, not show everything.
| Tile | Visibility | Why |
|---|---|---|
| Health Score | SHOW | Single headline number — makes population health legible immediately |
| Program Participation | SHOW | Shows employee uptake — critical for demonstrating adoption |
| AI Summary / Recommendation | SHOW | High-impact, forward-looking — shows what ElfieWorks recommends |
| Program Effectiveness | SECONDARY | ROI/savings — useful for renewals, not day-one impression |
| Element | Visibility |
|---|---|
| Top-level condition prevalence ("32% Hypertension, 18% Diabetes") | SHOW |
| Per-condition drill-downs (Prevalence / Treatment / Control) | HIDE |
| Physical activity, stress, BMI, heart risk | SHOW |
Per-condition drill-downs require clinical context to interpret and can feel alarming to non-clinical HR buyers without guidance.
Show in full. Program registration, utilisation, Engagement Hub metrics. Particularly important given GD's pay-per-active-user model — proves members are actively using the platform, not just enrolled.
Show, but secondary. Powerful for renewal conversations and board presentations — accessible, not the opening view.
The following GD services should be surfaced within ElfieWorks — as CTA buttons, AI-suggested actions, or within the Engagement Hub.
| Service | Deep Link URL |
|---|---|
| GP Consultation booking | Dee to provide |
| Specialist referral | Dee to provide |
| Pharmacy / medication delivery | Dee to provide |
| Health screening / MCU booking | Dee to provide |
| Mental health / psychology | Dee to provide |
We also need to understand how Elfie handles referral attribution — can Elfie track when a member clicks through to a GD service and completes a booking?