1. Branding Requirements
Co-Brand Name
[PLACEHOLDER — Dee to confirm] Options under consideration:
- "Good Doctor Health" — cleaner, GD-owned positioning
- "Good Doctor x Elfie" — transparent partnership
We'll confirm this before mockup work begins.
Brand Colours
- Primary: [GD PRIMARY COLOR — Dee to confirm exact hex] — working reference: GD uses an orange/coral palette (~
#E8472A)
- Secondary / neutral: to follow GD brand guidelines (Dee to provide full palette if needed)
Logo
- Dee to send GD logo (PNG, high-res, transparent background preferred)
- Co-branded lockup with Elfie mark — placement TBC with Grace
2. Dashboard — Recommended Mockup Configuration
The full ElfieWorks dashboard is built for sophisticated HR/benefits teams. Our Indonesian corporate clients — typically HR managers or group insurance buyers — will be seeing this for the first time. The goal is to show value quickly, not show everything.
Landing / Summary Page
Show by default:
| Tile | Why it matters |
|---|
| Health Score | Single headline number — makes population health status legible at a glance |
| Program Participation | Shows uptake — critical for demonstrating employee adoption |
| AI Summary / Recommendation | High-impact, forward-looking — shows what ElfieWorks recommends next |
Show but secondary: Program Effectiveness (ROI / estimated savings) — important for renewal conversations but can sit one click deeper.
Health Assessment Page
Show overview, hide per-condition drill-down.
- Show: Top-level condition prevalence (e.g. "32% Hypertension, 18% Diabetes")
- Hide / gate: Per-condition drill-down (Prevalence / Treatment / Control breakdowns) — requires clinical context, can alarm non-clinical HR buyers
- Show: Physical activity, stress, BMI, heart risk — intuitive for non-clinical audience
Participation Page
Show in full. Core value driver.
- Program registration by department, age, gender
- Utilisation data
- Engagement Hub metrics — self-monitoring, gamification, knowledge, relatives program, company activities
Engagement Hub data is particularly important given GD's pay-per-active-user model. These metrics prove members aren't just enrolled — they're actively using the platform.
Program Impact Page
Show, but secondary. ROI and participant improvements are powerful for renewal and board presentations — recommend making accessible without leading with it in the demo flow.
3. Deep Links — GD Services to Embed
The following GD services should be surfaced within ElfieWorks — as CTA buttons, AI-suggested actions, or within the Engagement Hub. Dee to provide actual URLs before mockup begins.
| Service | Deep Link URL |
|---|
| GP Consultation booking | [PLACEHOLDER] |
| Specialist referral | [PLACEHOLDER] |
| Pharmacy / medication delivery | [PLACEHOLDER] |
| Health screening / MCU booking | [PLACEHOLDER] |
| Mental health / psychology | [PLACEHOLDER] |
Note: We'd also like to understand how Elfie handles referral attribution — can Elfie track when a member clicks through to a GD service and completes a booking? (See Questions section.)
4. Questions for Grace
- Dashboard configurability: Can sections be hidden, reordered, or placed behind an "advanced view" toggle? We want a minimal landing experience without permanently removing sections.
- Label / naming customisation: Can module and section labels be renamed in-app? e.g. replacing "ElfieWorks" with "GD Health" or "Good Doctor Health" throughout.
- AI chatbot rebranding: Can the AI chatbot persona be rebranded and its default questions customised to reflect GD services and the Indonesian context?
- Member onboarding flow: What does health assessment onboarding look like for new members? Is it fully digital (self-reported), or does Elfie support hybrid options (e.g. uploading results from a physical MCU/health screening)?
- Bahasa Indonesia localisation: Is the platform available in Bahasa Indonesia, or is localisation on the roadmap? This is a hard requirement for broad corporate rollout in Indonesia.
- Basics referral tracking: What attribution does Elfie provide for the Basics referral program — can we see which members were referred through GD, and track their downstream health or engagement outcomes?
- Mockup timeline: Once GD sends assets (logo, colours, deep links), what is the expected turnaround for a co-branded mockup?
5. Action Items — GD Side
- Dee to send: GD logo (PNG, high-res, transparent background preferred)
- Dee to send: GD brand colour codes (primary, secondary, full palette doc)
- Dee to send: Deep link URLs for all five GD services listed above
- Dee to confirm: Preferred co-brand name
- Dee to confirm: Target partner for first test deployment (insurer / employer name)