Internal Approval Brief
For Danu & Julian | March 2026 | Prepared by Dieter Werwath
INTERNAL — NOT FOR DISTRIBUTION
Good Doctor has committed to a Population Health Management offering to insurers and corporate clients for over three years. The pipeline is warm — Ocha's partners are actively asking for this today. But we have not delivered.
We ran a PHM proof-of-concept with AXA. They loved it. Then they built it themselves — because we didn't move fast enough. We lost the visibility, the data, and the recurring revenue.
Ocha's partners are actively asking for PHM today. The demand isn't theoretical — it's in the sales pipeline right now.
Competitors are closing in. Every month without a PHM product is a month partners look elsewhere. AXA already built their own.
Proven platform, modern stack, co-branding in hours. Grace McNamara targeting May Asia visit — window to formalise.
Simple referral commission. No API. No integration. No dev time. GD drives users to Elfie Basic via referral link and earns per milestone.
| Event | GD Earns | Notes |
|---|---|---|
| Install | IDR 2,500 | User downloads the app |
| Registration | IDR 7,500 | User creates an account |
| Activation | IDR 5,000 | User completes first action |
| Maximum per user | IDR 15,000 | Full funnel conversion |
Can roll out to all GD partner populations from day one. No approvals needed beyond this brief.
per person / year
per person / year
Elfie runs health assessment, surfaces risk factors
High-risk users flagged for GD clinical intervention
GD delivers: GP, specialist, chronic meds, pharmacy
Elfie tracks progress, re-engages, new cycle begins
No competitor can replicate this loop without building or acquiring a PHM layer. Elfie Works makes GD the only telemedicine platform in Indonesia offering fully integrated PHM + clinical delivery.
| Task | Owner | Effort |
|---|---|---|
| Co-branded platform | Elfie | Hours (logo → same-day) |
| Attribution / referral tracking | Elfie | Handled on their side |
| Capi product tier update | GD | Pricing/packaging only |
| API integration (clinical loop) | GD + Elfie | Phase 2 — not for launch |
Elfie Works sold outside the Capi bundle — widens the addressable market beyond existing capitation clients to any employer or insurer.
White Coat (GD investor) operates across 3–4 SEA markets. Once the Indonesia MVP is proven, regional rollout is a natural next step.
Users engage with Elfie when well, not just when sick. Solves GD's biggest retention bottleneck — the app becomes part of daily life.
Motion capture for MSK care, AI-driven content, advanced wellness features. Elfie's roadmap adds value GD doesn't need to build.
Immediate. Zero integration. Revenue-positive from day one.
One partner from Ocha's warm pipeline. Co-branded premium tier. Validate over 60–90 days.
Confirm terms, co-branding, and pilot timeline before her May Asia visit.
Partnership initiated by Siska Tamba | Internal document — not for distribution