Internal Update Brief
March 2026 | Prepared by Dieter Werwath
INTERNAL — NOT FOR DISTRIBUTION
Good Doctor has committed to a Population Health Management offering to insurers and corporate clients for over three years. The pipeline is warm — GD partners are actively asking for this today. But we have not delivered.
We ran a PHM proof-of-concept with AXA. They loved it. Then they built it themselves — because we didn't move fast enough. We lost the visibility, the data, and the recurring revenue.
Ocha's partners are actively asking for PHM today. The demand isn't theoretical — it's in the sales pipeline right now.
Competitors are closing in. Every month without a PHM product is a month partners look elsewhere. AXA already built their own.
Proven platform, modern stack, co-branding in hours. Grace McNamara targeting May Asia visit — window to formalise.
Simple referral commission. No API. No integration. No dev time. GD drives users to Elfie Basic via referral link and earns per milestone.
| Event | GD Earns | Notes |
|---|---|---|
| Install | IDR 2,500 | User downloads the app |
| Registration | IDR 7,500 | User creates an account |
| Activation | IDR 5,000 | User completes first action |
| Maximum per user | IDR 15,000 | Full funnel conversion |
Can roll out to all GD partner populations from day one. No approvals needed beyond this brief.
per person / year
per person / year
Every interaction — whether the user is well or unwell — flows through Good Doctor. Elfie surfaces the need. GD owns the response.
Elfie runs daily wellness, assessments, and health scores — keeping users active between clinical episodes
GD handles every clinical response: GP consult, specialist referral, chronic medication, pharmacy
Elfie re-engages post-treatment, tracks recovery, surfaces next risk — sending the user back to GD
GD is the only point of clinical delivery. No competitor can replicate this without building or acquiring both a PHM layer and a clinical network.
| Task | Owner | Effort |
|---|---|---|
| Co-branded platform | Elfie | Hours (logo → same-day) |
| Referral link + tracking | Elfie | Handled on their side |
| Capi product tier update | GD | Pricing/packaging only |
Elfie Works increases the revenue value of every existing client portal subscription — the same partners we already serve pay more for a demonstrably better product.
Elfie Works sold outside Capi opens the market to any employer or insurer — not just existing capitation clients. A separate revenue line from day one.
Users engage daily — when well, not just when sick. Solves GD's retention problem. The app becomes a health habit, not a claims tool.
White Coat operates across 3–4 SEA markets. Indonesia MVP proven → regional rollout via existing investor relationships.
All GD partner populations. Zero integration. Revenue from day one.
Confirm Works terms, co-branding, and pilot scope before her May Asia visit.
One GD partner, co-branded premium tier live. 60–90 day validation window.
Results reviewed. Works rolled out to full partner base or expanded to SEA.
Partnership initiated by Siska Tamba | Internal document — not for distribution