GOOD DOCTOR
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elfie
PHM Partnership · March 2026
Elfie Works
Good Doctor's Population Health Management layer — co-branded, fully managed by Elfie, live within days of asset delivery. The PHM offering GD has promised for three years, without building it.
Good Doctor Technology Indonesia · Internal · Not for distribution
The Problem
Three years promised. Still not delivered.
The Commitment
PHM has been on the GD roadmap for 3+ years
Insurers and corporate clients expect GD to offer Population Health Management — proactive health monitoring, risk stratification, and program reporting. It's been promised in proposals and renewals for years.
The Proof
AXA asked. We ran a PoC. They built it themselves.
GD ran a PHM pilot with AXA. They loved it. GD didn't move fast enough. AXA built in-house — and GD lost all visibility, all data, and all recurring revenue from that relationship. The demand is real. The window closes.
The Solution
Elfie Works is live today. GD-branded within hours.
Elfie Works is a battle-tested PHM platform used by corporate clients across Asia. Grace McNamara: "Elfie reduces deck debt." GD gets the commercial benefit without carrying the engineering cost or operational risk.
The Platform
What ElfieWorks delivers
ModuleWhat it does
Health AssessmentDigital health screening — conditions, BMI, stress, heart risk, activity. Hybrid MCU upload supported.
Health ScoreSingle population score. Benchmarked. Trended over time. The headline number for HR buyers.
Participation TrackingProgram registration, utilisation, and Engagement Hub metrics by department, age, and gender.
AI RecommendationsSurfaced interventions and care pathways — customisable to GD services and Indonesian context.
Program ImpactROI estimation, health improvements over time. The renewal and upsell tool.
Co-brand setup: GD logo + brand colors applied to the platform. Module labels can be renamed. AI chatbot can be rebranded. Bahasa Indonesia localisation available (or on near-term roadmap — to confirm with Grace).
GD deep links embedded: GP bookings, specialist referrals, pharmacy, MCU scheduling, and mental health services can be surfaced as in-platform CTAs — driving clinical revenue directly from the PHM dashboard.
Commercial Model
ElfieWorks turns Capitation into a premium product
GD bundles ElfieWorks into the existing Capitation product as a new premium tier.
Current Gold CapitationNew Premium Tier
Price per person / yearIDR 300,000IDR 500,000
GD pays Elfie—~$2 / month per active user
GD net (per active life)—~IDR 116,000 / year (pre-clinical revenue)
GMV per 100,000 livesIDR 30,000,000,000IDR 50,000,000,000
GD only pays Elfie for users who activate. Low activation = lower cost, positive margin. High activation = clinical revenue downstream. No adverse scenario at any activation level. The full IDR 500k counts as GD revenue.
Strategic Case
The loop GD has been trying to build
Test
Elfie Works
Health assessment — digital, physical, or hybrid. Population health scores. Condition prevalence. Risk stratification by department or demographic.
Diagnose
Elfie AI
Benchmarks the population. Surfaces conditions and risk factors. Generates recommended interventions. Triggers care pathways for high-risk members.
Treat
Good Doctor
GD delivers — GP consultations, specialist referrals, chronic medication, offline provider network, pharmacies. Triggered by Elfie AI recommendations.
Repeat
Continuous Loop
Elfie monitors outcomes. Re-engages members. Tracks program effectiveness. GD captures every follow-up clinical touchpoint. The data flywheel compounds.
GD sits at the centre of every step and captures clinical revenue at each touchpoint. No competitor in Indonesia can replicate this without building or acquiring a PHM layer.
Unit Economics
The numbers work at every activation level
Per enrolled life — assuming ~$2/month Elfie rate (IDR 384,000/year at current FX)
GD collects — new Capitation premium bundle
+ IDR 500,000
GD earns — Elfie Basics referral (install + register + activate)
+ IDR 15,000
GD pays Elfie Works (~$2/month per active user only)
− IDR 384,000
Net per active life — before clinical revenue
≈ IDR 131,000
Clinical revenue is the real prize. Every activated Elfie Works member who books a GD consultation, specialist referral, or prescription is additional revenue not captured in this model. Health-engaged populations use clinical services at 2–3× the rate of unengaged populations.
For Grace — Dashboard Configuration
What GD clients should see first
Show by default
Dashboard SectionWhy
Health ScoreSingle headline number. Immediate value.
Program ParticipationShows uptake. Critical for HR buyers.
AI SummaryForward-looking. High impact. Differentiates.
Participation DetailDepartment / demographic breakdown.
Secondary / one click deeper
Dashboard SectionWhy Secondary
Per-condition drill-downsClinical — needs context. Can alarm HR.
Program Impact / ROIRenewal tool. Not a day-1 sell.
GD deep links to embed: GP consultation, specialist referral, pharmacy, MCU health screening, mental health / psychology. Dee to provide live URLs before mockup build.
Open questions for Grace: (1) Can sections be hidden/reordered? (2) Can labels be renamed? (3) AI chatbot rebrand available? (4) Bahasa Indonesia localisation? (5) Mockup turnaround once assets received?
Approvals needed
Three decisions to unlock the partnership
1
Approve Elfie Works pilot
Select one insurer or corporate from Ocha's warm pipeline. Launch the co-branded Capitation premium tier. Validate activation rates over 60–90 days before broad rollout.
2
Send co-brand assets to Grace
GD logo (PNG, transparent), brand color codes, and deep link URLs for all five GD services. Dee to confirm co-brand name (Good Doctor Health vs Good Doctor × Elfie). Grace targets same-day mockup turnaround.
3
Book alignment call before May Asia visit
Grace McNamara is targeting a May Asia visit. Use this to formalise commercial terms and sign an MOU. Siska to coordinate a prep call with Grace before then to confirm pilot terms.
Good Doctor Technology Indonesia · Partnership initiated by Siska Tamba