Good Doctor Technology Indonesia → Elfie

ElfieWorks
Co-Brand Mockup Brief

This brief outlines what we need from the co-branded ElfieWorks mockup — branding requirements, recommended dashboard configuration, GD service deep links, and a short list of open questions.

Prepared by Dieter Werwath · March 2026
For Grace McNamara, Elfie
01 / 07
Context

What we're building together

The goal

A co-branded version of ElfieWorks, carrying Good Doctor's identity, that we can demo to Indonesian insurer and corporate clients in the next 2–4 weeks.

Co-brand name under consideration:
⚠ Dee to confirm preferred name
The audience

Indonesian HR managers and group insurance buyers. First-time viewers of a PHM dashboard. Goal: show value quickly — not show everything.

First test partner:
⚠ Dee to confirm target client
Turnaround

Grace has indicated same-day turnaround once GD assets are received. GD to provide: logo, brand colors, co-brand name, deep links.

⚡ Fast — once GD sends assets
02 / 07
Branding Requirements

What we need to send Grace

Co-Brand Name
Good Doctor Health
Cleaner · GD-owned positioning
Good Doctor × Elfie
Transparent partnership
⚠ Dee to confirm
Brand Colors
Primary — orange/coral family
Working ref: ~#E8472A
⚠ Exact hex + full palette from Dee
Logo
GD Logo — PNG, high-res, transparent BG
⚠ Dee to send
Summary — Assets to send
☐ Logo (PNG, transparent BG)
☐ Primary hex code
☐ Full brand palette
☐ Co-brand name confirmed
03 / 07
Dashboard Configuration

Recommended view for the mockup

Landing / Summary Page
Health Score SHOW
Headline number — makes population health legible at a glance
Program Participation SHOW
Shows employee uptake — critical for demonstrating adoption
AI Summary / Recommendation SHOW
Forward-looking — shows what ElfieWorks recommends next
Program Effectiveness SECONDARY
ROI/savings — useful for renewal conversations, not day-one
Health Assessment Page
Condition prevalence overview SHOW
"32% Hypertension, 18% Diabetes" — lands immediately
Per-condition drill-downs HIDE
Too clinical without guidance — alarming for HR buyers
Activity, stress, BMI, heart risk SHOW
Other Pages
Participation Page FULL
Program Impact (ROI) SECONDARY
04 / 07
GD Service Integration

Deep links to embed in ElfieWorks

Surface as CTA buttons, AI-suggested actions, or within the Engagement Hub

GP Consultation Booking
⚠ URL — Dee to provide
Specialist Referral
⚠ URL — Dee to provide
Pharmacy / Medication Delivery
⚠ URL — Dee to provide
Health Screening / MCU Booking
⚠ URL — Dee to provide
Mental Health / Psychology
⚠ URL — Dee to provide
Attribution Question

Can Elfie track when a member clicks through to a GD service and completes a booking? Important for Basics referral reporting.

05 / 07
Open Questions

For Grace to answer

1
Dashboard configurability
Can sections be hidden, reordered, or placed behind an "advanced view" toggle? We want a minimal landing experience without permanently removing sections.
2
Label / naming customisation
Can module labels be renamed in-app? (e.g. "ElfieWorks" → "GD Health" throughout the interface)
3
AI chatbot rebranding
Can the chatbot persona be rebranded and default questions customised to reflect GD services and the Indonesian context?
4
Member onboarding flow
Is the health assessment fully digital (self-reported), or does Elfie support hybrid options — e.g. uploading results from a physical MCU?
5
Bahasa Indonesia localisation
Is the platform available in Bahasa Indonesia, or on the roadmap? Hard requirement for broad corporate rollout in Indonesia.
6
Basics referral attribution
Can we see which members were referred through GD, and track their downstream health or engagement outcomes?
7
Mockup timeline
Once GD sends assets (logo, colors, deep links), what is the expected turnaround for the co-branded mockup?
06 / 07
Next Steps

What happens after this brief

1
GD sends assets to Grace
Logo + brand colors + confirmed co-brand name + deep links
2
Grace delivers co-branded mockup
Same-day turnaround expected once assets received
3
Internal review — Dee + Siska
Check branding, dashboard config, deep link placement
4
Test with first partner
1–2 trusted partners from Ocha's warm pipeline · 2–3 week window
5
Grace Asia visit — May 2026
In-person alignment, formalise partnership terms on the ground
Good Doctor Technology Indonesia · Confidential
07 / 07